How to Write a Catchy Slogan (Formulas & Examples)
A great slogan is short, memorable and says why you matter. Learn the formulas behind famous taglines and how to generate slogan ideas fast.
A catchy slogan is a short phrase that captures what a brand offers and why it matters — usually under seven words. Think "Just Do It" or "Think Different".
What makes one stick
- Short — the fewer words, the more memorable
- Benefit-focused — say what the customer gets, not what you do
- Rhythm or sound — rhyme, alliteration and balance aid recall
- Distinctive — it should fit your brand and no one else's
Simple formulas
- Command + benefit: "Save more, live better"
- Contrast: "Think Different"
- Promise: "Melts in your mouth, not in your hands"
Test it out loud
Say the slogan aloud and imagine it next to your logo. If it is hard to say or could belong to any competitor, keep refining.
Generate ideas
Spin up taglines with the slogan generator, and if you are still naming the brand itself, start with the business name generator. Related: How to name your business.