What Is a URL Slug (and How to Make It SEO-Friendly)

A URL slug is the part of a web address, after the domain, that identifies a specific page in readable words. In example.com/what-is-a-url-slug, the slug is what-is-a-url-slug.

What makes a good slug

• Lowercase — avoid case-sensitivity issues
• Hyphens, not spaces or underscores — Google treats hyphens as word separators
• Short and descriptive — include the main keyword, drop filler words
• No special characters — strip accents, punctuation and symbols

Why it matters for SEO

A clean slug tells both users and search engines what the page is about before they open it, and it makes links easier to read and share. Keep slugs stable — changing one breaks existing links unless you redirect.

Generate one now

Type any title into the slug generator to get a clean, URL-safe slug instantly. Pair it with good meta tags for the full SEO picture.